Trident Brands Incorporated is a consumer products company structured to rapidly commercialize branded product, contract manufacturing and proprietary ingredient platforms in the dynamic active nutrition, supplement and functional ingredient categories.
About Us
Our portfolio is aimed at large, high growth consumer segments. For example, the North American nutrition products industry is now over $30 billion with a stable forecast CAGR of +8%. This market includes nutrition supplements in a range of formats and functional foods.
OUR OBJECTIVES
- Investment in and development of high growth consumer brands and ingredients businesses.
- Provide private equity like returns through strategic investments in multiple platforms.
OUR MARKET FOCUS
- Functional Food and Beverage
- Food/beverage ingredients with competitive differentiation
- Life Science Technologies that have applications in consumer products
- Intellectual property and licenses in recognized brand platforms
SUCCESS CRITERIA FOR TARGET INVESTMENTS
- Extending brands with existing equity
- Delivering consumer benefits with unique technology or intellectual property
- Enter segments NOT dominated by multinational scale competitors
- Dynamic growth segments
Segment highlights include:
- 2016 segment growth was +12%
- nutrition products market is rapidly expanding beyond athletes
- “women comprise a rapidly growing consumer group” crossing over from weight management to sports nutrition
- ‘senior consumers continued to show greater interest in taking sports nutrition products’
source: Euromonitor May 10, 2017
