RECENT NEWS

JANUARY 4, 2017
BRAIN ARMOR® ANNOUNCES UNIVERSITY OF WYOMING PARTNERSHIP

BROOKFIELD, WI--(Marketwired - Jan 4, 2017) - Trident Brands, Inc. (OTCQB: TDNT), an emerging growth company focused on identifying and building growth brands in dynamic consumer segments, today announced a partnership with the University of Wyoming Athletics Department aimed at improving and tracking the brain health and well-being of all University of Wyoming Student-Athletes.

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The partnership features Brain Armor, a plant-based DHA Omega-3 supplement specifically designed for athletes to maximize performance.


"A significant body of research and clinical experience links DHA Omega-3 to brain health. As a result, we are seeing growing interest in DHA Omega-3 supplementation and how it may contribute to keeping athletes healthy and on the field of play," states Mark Holcombe, Trident's president.


"Promoting the health and well-being of student-athletes and providing opportunities for academic, athletic and personal success is a guiding principle of the University of Wyoming Athletics Department," says Ryan Pinson, University of Wyoming Director of Sports Medicine. "Our partnership with Brain Armor offers unique products and resources, and we welcome their participation in designing and validating ways to improve student-athlete performance and brain health.


"As we enter into this partnership with Brain Armor, I also want to recognize the work of Cole Vertz, our Director of Rehab, and Chase Chesterman, Assistant Strength and Conditioning Coach and Sports Dietician, for their relentless efforts to pursue this partnership with Brain Armor and work with our student-athletes on education and compliance regarding the Brain Armor product."


Brain Armor has a strong following with professional and collegiate level sports. Customers include professional baseball, hockey, basketball and football teams, as well as a number of NCAA programs across the country.


About Brain Armor®

Brain Armor is NSF certified for sport, and has garnered a following with professional and collegiate athletes. Brain Armor features life'sDHA®, a plant based DHA sourced from a sustainable process in an FDA inspected facility. DHA is especially concentrated in the gray matter of the brain, the retina of the eyes and heart tissue. DHA represents 97 percent of the omega-3s in the brain. Trident Brands holds an exclusive worldwide license from Royal DSM to market Brain Armor.


About Trident Brands, Inc.

Trident Brands, Inc. is an emerging growth company focused on identifying and building growth brands in dynamic consumer segments. The company's management team has expertise in developing and commercializing consumer products in global companies and specialty markets. Trident is currently targeting growth opportunities in brand and consolidated licenses, consumer goods such as functional foods, supplements, and beverages, life science technologies that have applications in consumer products, and intellectual property and/or licenses in recognized brand platforms.


Forward-Looking Statements

This press release contains "forward-looking statements" within the meaning of the "safe-harbor" provisions of the Private Securities Litigation Reform Act of 1995 that are not historical facts. These statements can be identified by the use of forward-looking terminology such as "believe," "expect," "may," "will," "should," "project," "plan," "seek," "intend," or "anticipate" or the negative thereof or comparable terminology, and include discussions of strategy, and statements about industry trends and the Company's future performance, operations, and products. Such statements involve known and unknown risks, uncertainties and other factors that could cause the Company's actual results to differ materially from the results expressed or implied by such statements. Such risks and uncertainties include, without limitation, market acceptance of the Company's forthcoming line of nutritional products; the Company's compliance with applicable Food and Drug Administration regulations; the Company's reliance on third-party contractors to mix and produce its products; the Company's ability to develop an effective marketing strategy; the Company's ability to control advertising and marketing costs; the Company's ability to develop and increase awareness of its forthcoming brands; the success of the Company's marketing focus to retail buyers; the Company's exposure to product liability claims and intellectual property claims from third parties; and the Company's reliance on the expected growth in demand for its products. For a discussion of these and other risks and uncertainties see "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the Company's public filings with the SEC. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, there can be no assurance that such expectations will prove to be correct. The Company has no obligation to update the forward-looking information contained in this press release.


WEBSITE
www.TridentBrands.com
www.brainarmor.com

CONTACT INFORMATION
Trident Brands, Inc.
info@tridentbrands.com
www.TridentBrands.com

 

NOVEMBER 16, 2016
BRAIN ARMOR® RECEIVES AUTHORIZATION TO SELL IN CANADA

BROOKFIELD, WI--(Marketwired - Nov 16, 2016) - Trident Brands, Inc. (OTCQB: TDNT), an emerging growth company focused on identifying and building growth brands in dynamic consumer segments, today announced that Brain Armor has been granted a Product license under The Natural and Non-prescription Health Products Directorate (NNHPD) authorizing the sale of the product in Canada. (NNHPD) is the regulating authority for natural health products for sale in Canada. This license opens up a major new market for the Brain Armor® Brand, clearing the way for marketing and distribution activity in Canada.

read more...


"Brain Armor® has been adopted by elite sports programs both at the professional and collegiate level in the United States. As a result, there is already demand among pro sports teams and athletics programs in Canada. Now that we are cleared to sell our product in Canada, we can begin to develop our business in this market. This is an exciting development," explains Trident Brands President, Don MacPhee.


Brain Armor® has a strong following with professional and collegiate level sports. Its customers include major-league baseball, professional football and hockey as well as a list of NCAA Division I collegiate programs across the US. Awareness and interest in products that support brain health has been growing in Canada thanks to heightened media coverage and player safety programs in sports organizations across the country.


About Brain Armor®


Brain Armor® is a plant based DHA Omega-3 supplement designed for athletes to optimize cognitive and visual performance. It is NSF certified for sport, and has garnered a following with professional and collegiate athletes. Brain Armor® features life'sDHA®, a plant based DHA sourced from a sustainable process in an FDA inspected facility. DHA is especially concentrated in the gray matter of the brain, the retina of the eyes and heart tissue. DHA represents 97 percent of the omega-3s in the brain. Trident Brands holds an exclusive worldwide license from Royal DSM to market Brain Armor®.


About NNHPD


As part of the Health Products and Food Branch of Health Canada, the Natural and Non-prescription Health Products Directorate (NNHPD) is the regulating authority for natural health products for sale in Canada. Our role is to ensure that Canadians have ready access to natural health products that are safe, effective and of high quality while respecting freedom of choice and philosophical and cultural diversity.


For more information:

http://www.hc-sc.gc.ca/ahc-asc/branch-dirgen/hpfb-dgpsa/nhpd-dpsn/index-eng.php


About Trident Brands, Inc.


Trident Brands, Inc. is an emerging growth company focused on identifying and building growth brands in dynamic consumer segments. The company's management team has expertise in developing and commercializing consumer products in global companies and specialty markets. Trident is currently targeting growth opportunities in brand and consolidated licenses, consumer goods such as functional foods, supplements, and beverages, life science technologies that have applications in consumer products, and intellectual property and/or licenses in recognized brand platforms.


Forward-Looking Statements


This press release contains "forward-looking statements" within the meaning of the "safe-harbor" provisions of the Private Securities Litigation Reform Act of 1995 that are not historical facts. These statements can be identified by the use of forward-looking terminology such as "believe," "expect," "may," "will," "should," "project," "plan," "seek," "intend," or "anticipate" or the negative thereof or comparable terminology, and include discussions of strategy, and statements about industry trends and the Company's future performance, operations, and products. Such statements involve known and unknown risks, uncertainties and other factors that could cause the Company's actual results to differ materially from the results expressed or implied by such statements. Such risks and uncertainties include, without limitation, market acceptance of the Company's forthcoming line of nutritional products; the Company's compliance with applicable Food and Drug Administration regulations; the Company's reliance on third-party contractors to mix and produce its products; the Company's ability to develop an effective marketing strategy; the Company's ability to control advertising and marketing costs; the Company's ability to develop and increase awareness of its forthcoming brands; the success of the Company's marketing focus to retail buyers; the Company's exposure to product liability claims and intellectual property claims from third parties; and the Company's reliance on the expected growth in demand for its products. For a discussion of these and other risks and uncertainties see "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the Company's public filings with the SEC. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, there can be no assurance that such expectations will prove to be correct. The Company has no obligation to update the forward-looking information contained in this press release.


CONTACT INFORMATION
Trident Brands, Inc.
info@tridentbrands.com
www.TridentBrands.com

 

JUNE 17, 2016
BRAIN ARMOR® JOINS AMAZON.COM VENDOR CENTRAL PROGRAM

BROOKFIELD, WI--(Marketwired - Jun 17, 2016) - Trident Brands, Incorporated (OTCQB: TDNT), an emerging growth company focused on identifying and building growth brands in dynamic consumer segments, today announced the commencement of Brain Armor® sales under the Amazon.com Vendor Central program.

read more...


Brain Armor® is one of the highest single dose capsules of plant based DHA on the market. It is NSF certified for sport, and has garnered a following with professional and collegiate athletes. Brain Armor® features life'sDHA®, a plant based DHA sourced from a sustainable process in an FDA inspected facility. life'sDHA® is a trusted source; it is used in over 99% of infant formulas in the US.


DHA is especially concentrated in the gray matter of the brain, the retina of the eyes and heart tissue. DHA represents 97 percent of the omega-3s in the brain.


Vendor Central is an invitation only trade relationship designation that will offer Brain Armor® as sold and shipped by Amazon.com. The Vendor Central program elevates product visibility and provides access to a range of promotions including Amazon Vine, Subscribe & Save, and analytics.


"Consumers have demonstrated a strong preference for purchasing nutrition products online," explains Don MacPhee, Trident Brands President. "We believe we have a powerful brand - the very best DHA supplement you can buy. We also believe that a big driver of our future success will be the distribution power of Vendor Central and consumer trust associated with Amazon.com."


Trident Brands holds an exclusive worldwide license from Royal DSM to market Brain Armor®


Brain Armor® joins Trident Brands' other nutrition products line, Everlast Nutrition, in the Amazon Vendor Central program.


About DSM


Royal DSM is a global science-based company active in health, nutrition and materials. By connecting its unique competences in Life Sciences and Materials Sciences DSM is driving economic prosperity, environmental progress and social advances to create sustainable value for all stakeholders simultaneously. DSM delivers innovative solutions that nourish, protect and improve performance in global markets such as food and dietary supplements, personal care, feed, medical devices, automotive, paints, electrical and electronics, life protection, alternative energy and bio-based materials. DSM and its associated companies deliver annual net sales of about EUR 10 billion with approximately 25,000 employees. The company is listed on Euronext Amsterdam. More information can be found at www.dsm.com


About Trident Brands Incorporated


Trident Brands, Incorporated is an emerging growth company focused on identifying and building growth brands in dynamic consumer segments. Trident is currently targeting growth opportunities in consumer goods such as functional foods, supplements, and beverages, life science technologies that have applications in consumer products, and intellectual property and/or licenses in recognized brand platforms. Trident Brands holds a 15-year license to market and sell products in the nutritional foods and supplements category under the Everlast® brand. The Everlast® Nutrition line includes Everlast® Vegan Protein, Everlast® Fuel hydration drink mix, and Everlast® Burn metabolism boost. Everlast® is owned by International Brand Management and Licensing (IBML), a worldwide leader in brand licensing. Trident Brands also holds an exclusive worldwide license from Royal DSM to market Brain Armor®. A pure plant based DHA sourced from a sustainable process in an FDA inspected facility, Brain Armor® is the highest single capsule dose of plant based DHA on the market; it has a strong following among professional and collegiate athletes. Trident Brands holds a 10-year renewable license from Oceans Omega to market clear, stable, emulsions -patented innovation in liquid Omega 3 ingredients. Trident Brands will sell and distribute Oceans Omega emulsions through Mitsubishi Food Ingredients International (MIFI).


Forward-Looking Statements


This press release contains "forward-looking statements" within the meaning of the "safe-harbor" provisions of the Private Securities Litigation Reform Act of 1995 that are not historical facts. These statements can be identified by the use of forward-looking terminology such as "believe," "expect," "may," "will," "should," "project," "plan," "seek," "intend," or "anticipate" or the negative thereof or comparable terminology, and include discussion about the completion of a commercial arrangement with Amazon.com. Such statements involve known and unknown risks, uncertainties and other factors that could cause the Company's actual results to differ materially from the results expressed or implied by such statements. Such risks and uncertainties include, without limitation, market acceptance of the Company's forthcoming line of nutritional products; the Company's compliance with applicable Food and Drug Administration regulations; the Company's reliance on third-party contractors to mix and produce its products; the Company's ability to develop an effective marketing strategy; the Company's ability to control advertising and marketing costs; the Company's ability to develop and increase awareness of its forthcoming brands; the success of the Company's marketing focus to retail buyers; the Company's exposure to product liability claims and intellectual property claims from third parties; and the Company's reliance on the expected growth in demand for its products. For a discussion of these and other risks and uncertainties see "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the Company's public filings with the SEC. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, there can be no assurance that such expectations will prove to be correct. The Company has no obligation to update the forward-looking information contained in this press release.


Contact Information
Trident Brands Incorporated
info@tridentbrands.com
www.TridentBrands.com

 

JUNE 8, 2016
TRIDENT BRANDS APPOINTS SPECIAL ADVISOR AND CHAIR OF ADVISORY COMMITTEE

BROOKFIELD, WI--(Marketwired - Jun 8, 2016) - Trident Brands Incorporated (OTCQB: TDNT) ("the Company"), an emerging growth company focused on identifying and building growth brands in dynamic consumer segments, today announced the appointment of Steve Bromley as Special Advisor and Chair of the Company's Advisory Committee.

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Mr. Bromley brings of over 30 years of food, beverage and general business experience in private and public companies at both management and board levels to the Company. He spent the last 15 years at SunOpta Inc. where he played a key leadership role in growing the business from $50 million to $1.5 billion in revenues, positioning the company as a global leader in natural and organic foods. He served as Chief Executive Officer from February 2007 through September 2015, Chief Operating Officer from 2003 to 2007 and Chief Financial Officer from 2001 to 2003. Prior to joining SunOpta Inc. he spent thirteen years in the Canadian dairy industry and two years in the Canadian processed meats industry. Mr. Bromley served on the Board of Directors of SunOpta Inc. from February 2007 to December 2015, the Board of Directors of Opta Minerals Inc. from 2005 through April 2016, and currently serves on the board of Enchi Corporation, a privately held technology company, as well as a number of advisory boards. Mr. Bromley is a Chartered Professional Accountant (CPA) and a Certified General Accountant (CGA). He will advise the Company on ongoing business and corporate governance matters.


"We are pleased to add Steve Bromley to our team of professionals," said Don MacPhee, President and CEO of Trident Brands. "As we enter a crucial phase of scaling up our business, Steve's experience will be a huge asset. He has deep experience in the markets that we are targeting as well as a track record of building organizations and driving solid returns for shareholders. He knows how to identify opportunities and how to get results."


About Trident Brands Incorporated


Trident Brands, Incorporated is an emerging growth company focused on identifying and building growth brands in dynamic consumer segments. Trident is currently targeting growth opportunities in consumer goods such as functional foods, supplements, and beverages, life science technologies that have applications in consumer products, and intellectual property and/or licenses in recognized brand platforms. Trident Brands holds a 15-year license to market and sell products in the nutritional foods and supplements category under the Everlast® brand. The Everlast® Nutrition line includes Everlast® Vegan Protein, Everlast® Fuel hydration drink mix, and Everlast® Burn metabolism boost. Everlast® is owned by International Brand Management and Licensing (IBML), a worldwide leader in brand licensing. Trident Brands also holds an exclusive worldwide license from Royal DSM to market Brain Armor®. A pure plant based DHA sourced from a sustainable process in an FDA inspected facility, Brain Armor® is the highest single capsule dose of plant based DHA on the market; it has a strong following among professional and collegiate athletes.


Forward-Looking Statements


This press release contains "forward-looking statements" within the meaning of the "safe-harbor" provisions of the Private Securities Litigation Reform Act of 1995 that are not historical facts. These statements can be identified by the use of forward-looking terminology such as "believe," "expect," "may," "will," "should," "project," "plan," "seek," "intend," or "anticipate" or the negative thereof or comparable terminology, and include discussion about the contribution Mr. Bromley may make to the organization. Such statements involve known and unknown risks, uncertainties and other factors that could cause the Company's actual results to differ materially from the results expressed or implied by such statements. For a discussion of these and other risks and uncertainties see "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the Company's public filings with the SEC. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, there can be no assurance that such expectations will prove to be correct. The Company has no obligation to update the forward-looking information contained in this press release.


Contact Information
Trident Brands Incorporated
1-262-789-6689
info@tridentbrands.com
www.TridentBrands.com

 

MAY 27, 2016
DR. NEILANK JHA PRESENTATION TO PROFESSIONAL HOCKEY TRAINERS HIGHLIGHTS BRAIN ARMOR® TOUR

BROOKFIELD, WI--(Marketwired - May 27, 2016) - Trident Brands, Inc. (OTCQB: TDNT), an emerging growth company focused on identifying and building growth brands in dynamic consumer segments, today announced that a key advisor to its Brain Armor® subsidiary, Dr. Neilank Jha, will address the Professional Hockey Athletic Trainers Society at their annual meeting on June 24, 2016. A leading neurosurgeon, Dr. Jha is a well-known advocate for encouraging sports participation while managing head injury risks.

read more...


Brain Armor® has a strong following with professional and collegiate level sports. Its customers include professional baseball, football, hockey and basketball teams as well as Division I NCAA programs across the country. Its 2016 education tour includes appearances, many by invitation, at key events focused on the elite athlete community:

  • Professional Baseball Athletic Trainers Society (December 4, 2015 / Nashville)
  • Collegiate Strength & Conditioning Coaches Association Conference (May 4-6, 2016 / Fort Worth, TX)
  • Collegiate and Professional Sports Dietitians Association Conference and Symposium (May 11-14, 2016 / Kansas City, MO)
  • National Basketball Athletic Trainers Association Sports Medicine and Product Trade Show (May 14, 2016 / Chicago, IL)
  • Professional Hockey Athletic Trainers Society Annual Meeting (June 24-29, 2016 / Nashville, TN)
  • National Strength and Conditioning Association Conference (July 6-9, 2016 / New Orleans, LA)

Explains Don MacPhee, President & CEO, Trident Brands, "There is growing interest in the elite athlete community on how to strengthen the brain, to prepare for competition. Brain Armor® is well positioned because it is pure plant based DHA -- the omega-3 that nourishes the brain. And we are thrilled that Dr. Jha, our special advisor, has been invited to share his extensive knowledge with pro hockey trainers."


About Brain Armor®


Brain Armor® is the highest single capsule dose of plant based DHA on the market. It is NSF certified for sport, and has garnered a following with professional and collegiate athletes. Brain Armor® features life'sDHA®, a pure plant based DHA sourced from a sustainable process in an FDA inspected facility. DHA is especially concentrated in the gray matter of the brain, the retina of the eyes and heart tissue. Trident Brands holds an exclusive worldwide license from Royal DSM to market Brain Armor®.


About Dr. Neilank Jha


Dr. Jha is a board certified Neurosurgeon FRCS(C) and a fellowship trained Spine Surgeon. He is one of the foremost concussion experts in North America, with published articles, papers and book chapters, as well as presenting various abstracts at scientific meetings in Canada and the United States. Dr. Jha is the Founder of the KONKUSSION program. His vision is to revolutionize and redefine the management of concussions. www.konkussion.com


About Trident Brands, Inc.


Trident Brands, Inc. is an emerging growth company focused on identifying and building growth brands in dynamic consumer segments. The company's management team has expertise in developing and commercializing consumer products in global companies and specialty markets. Trident is currently targeting growth opportunities in brand and consolidated licenses, consumer goods such as functional foods, supplements, and beverages, life science technologies that have applications in consumer products, and intellectual property and/or licenses in recognized brand platforms.


Forward-Looking Statements


This press release contains "forward-looking statements" within the meaning of the "safe-harbor" provisions of the Private Securities Litigation Reform Act of 1995 that are not historical facts. These statements can be identified by the use of forward-looking terminology such as "believe," "expect," "may," "will," "should," "project," "plan," "seek," "intend," or "anticipate" or the negative thereof or comparable terminology, and include discussions of strategy, and statements about industry trends and the Company's future performance, operations, and products. Such statements involve known and unknown risks, uncertainties and other factors that could cause the Company's actual results to differ materially from the results expressed or implied by such statements. Such risks and uncertainties include, without limitation, market acceptance of the Company's forthcoming line of nutritional products; the Company's compliance with applicable Food and Drug Administration regulations; the Company's reliance on third-party contractors to mix and produce its products; the Company's ability to develop an effective marketing strategy; the Company's ability to control advertising and marketing costs; the Company's ability to develop and increase awareness of its forthcoming brands; the success of the Company's marketing focus to retail buyers; the Company's exposure to product liability claims and intellectual property claims from third parties; and the Company's reliance on the expected growth in demand for its products. For a discussion of these and other risks and uncertainties see "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the Company's public filings with the SEC. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, there can be no assurance that such expectations will prove to be correct. The Company has no obligation to update the forward-looking information contained in this press release.


Contact:
Trident Brands Inc.
info@tridentbrands.com
Website: www.TridentBrands.com

 

DEC 15, 2015
TRIDENT BRANDS APPOINTS DR. JULIAN E. BAILES SPECIAL ADVISOR TO BRAIN ARMOR

BROOKFIELD, WI, Dec 15, 2015 (Marketwired via COMTEX) -- Trident Brands, Inc. (otcqb:TDNT), is pleased to announce the appointment of Dr. Julian E. Bailes as a Special Advisor to Brain Armor(R).

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Dr. Bailes is a nationally recognized leader in the field of neurosurgery and conducts research on the impact of brain injury on neurological function. Dr. Bailes is the Chairman of the Department of Neurosurgery at NorthShore University HealthSystem, Co-Director of the NorthShore Neurological Institute, and a Clinical Professor of Neurosurgery at the University of Chicago Pritzker School of Medicine.


There is nothing more important than brain and cognitive health. There is a significant amount of research currently being done in the area of concussion treatment and prevention. I am pleased to work with Brain Armor to highlight the benefits to overall health and neurological function by DHA, which is the primary omega-3 fatty acid in the brain. Numerous studies have shown the positive effects of DHA on brain activity" said Dr. Bailes.


Brain Armor is a plant-based DHA supplement designed specifically for the needs of athletes. Brain Armor is certified through NSF International's Certified for Sport(R) Program, which screens for banned substance and is used by professional and amateur sports leagues worldwide.


Trident Brands holds an exclusive worldwide license from Royal DSM to market Brain Armor.


About Trident Brands, Inc.


Trident Brands, Inc. (TDNT) is an emerging growth company focused on identifying and building growth brands in dynamic consumer segments. Trident is currently targeting growth opportunities in brand and consolidated licenses, consumer goods such as functional foods, supplements, and beverages, life science technologies that have applications in consumer products, and intellectual property and/or licenses in recognized brand platforms. TDNT holds an exclusive worldwide license from Royal DSM to market Brain Armor(R). TDNT also holds an exclusive license from Everlast Worldwide to market and sell products in the nutritional foods and supplements category under the Everlast brand. Trident's licensing agreement enables it to introduce a portfolio of nutritional products in categories such as supplements and functional foods using this famous brand mark. Everlast is owned by International Brand Management and Licensing (IBML).


About Julian E. Bailes, MD


Julian E. Bailes, Jr. M.D. is the Chairman of the Department of Neurosurgery at NorthShore University HealthSystem, Co-Director of the NorthShore Neurological Institute, and a Clinical Professor of Neurosurgery at the University of Chicago Pritzker School of Medicine. Dr. Bailes is a nationally recognized leader in the field of neurosurgery and conducts research on the impact of brain injury on brain function. He has performed both clinical and experimental studies on mild traumatic brain injury or concussion, particularly in athletes and military veterans. He has expertise in cerebrovascular, epilepsy surgery, and brain tumor and skull base surgery and is ranked in the top 1 percent of neurosurgeons by U.S. News & World Report. In 2014 he was chosen as a Chicago top neurosurgeon by Chicago Magazine. Dr. Bailes has more than 200 manuscripts published in peer-reviewed journals, and has authored five books concerning various aspects of neurological surgery. He has received more than $27 million in research funding during his career, and is Chairman of the Medical Advisor Board of Pop Warner Football, the nation's largest and oldest youth football organization, as well as being an advisor to the NFL Players' Association and the NCAA on neurological injuries.


About Royal DSM


Royal DSM is a global science-based company active in health, nutrition and materials. By connecting its unique competences in Life Sciences and Materials Sciences DSM is driving economic prosperity, environmental progress and social advances to create sustainable value for all stakeholders simultaneously. DSM delivers innovative solutions that nourish, protect and improve performance in global markets such as food and dietary supplements, personal care, feed, medical devices, automotive, paints, electrical and electronics, life protection, alternative energy and bio-based materials. DSM and its associated companies deliver annual net sales of about EUR 10 billion with approximately 25,000 employees. The company is listed on Euronext Amsterdam. More information can be found at www.dsm.com.


About NSF


NSF International, an independent, not-for-profit organization, certifies products and writes standards for food, water and consumer goods to minimize adverse health effects and protect the environment (http://www.nsf.org). Founded in 1944, NSF is committed to protecting human health and safety worldwide and operates in more than 120 countries. NSF is a World Health Organization Collaborating Centre for Food and Water Safety and Indoor Environment.


NSF's Dietary Supplement Certification program verifies that what is on the label is in the bottle and that the product does not contain undeclared ingredients or contaminants. NSF's Athletic Banned Substances Certification program builds on the dietary supplement certification program by including screening that ensures the product does not contain banned or prohibited substances.


MLB, the MLB Player's Association, NFL, the NFL Player's Association, PGA, LPGA and the CCES have all chosen NSF's Certified for Sport(TM) program to help verify the products their athletes use are safer and free of banned substances.


Forward-Looking Statements


his press release contains "forward-looking statements" within the meaning of the "safe-harbor" provisions of the Private Securities Litigation Reform Act of 1995 that are not historical facts. These statements can be identified by the use of forward-looking terminology such as "believe," "expect," "may," "will," "should," "project," "plan," "seek," "intend," or "anticipate" or the negative thereof or comparable terminology, and include discussions of strategy, and statements about industry trends and the Company's future performance, operations, and products. Such statements involve known and unknown risks, uncertainties and other factors that could cause the Company's actual results to differ materially from the results expressed or implied by such statements. Such risks and uncertainties include, without limitation, market acceptance of the Company's forthcoming line of nutritional products; the Company's compliance with applicable Food and Drug Administration regulations; the Company's reliance on third-party contractors to mix and produce its products; the Company's ability to develop an effective marketing strategy; the Company's ability to control advertising and marketing costs; the Company's ability to develop and increase awareness of its forthcoming brands; the success of the Company's marketing focus to retail buyers; the Company's exposure to product liability claims and intellectual property claims from third parties; and the Company's reliance on the expected growth in demand for its products. For a discussion of these and other risks and uncertainties see "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the Company's public filings with the SEC. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, there can be no assurance that such expectations will prove to be correct. The Company has no obligation to update the forward-looking information contained in this press release.


Contact:
Trident Brands, Inc.
info@tridentbrands.com
Website:
www.TridentBrands.com
SOURCE: Trident Brands Inc.

 

NOV 2, 2015
TRIDENT BRANDS INC. ISSUES RESPONSIBLE FUNCTION CLAIM GUIDELINES ASSOCIATED WITH BRAIN ARMOR® BRAND SUPPLEMENTS.
BROOKFIELD, WISCONSIN--(November 2, 2015) – Trident Brands Incorporated (Trident) has published a responsible product claim statement to regulate consumer communication relating to Brain Armor supplements. The company today issued a specific set of guidelines for responsible communication and product claims in order to enable informed consumer choice and transparency.

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  1. All product function claims will follow FDA guidelines and be subject to legal review and approval prior to use.
  2. All product function claims must be supported by respected, peer-reviewed, clinical research.
  3. An explanation and links to the evidence-based support for product function claims will be published to Brain-Armor.com to ensure full transparency and enable informed consumer choice.


Trident Brands President, Michael Browne explains: “Our aim is to set an example for other marketers of sports nutrition and supplement products. Exaggerated claims are unfortunately far too common in these product segments and threaten the credibility of the industry. We are confident that our brand, with responsible claims and informed consumers, will thrive. Holding ourselves to high standards will only strengthen the trust that our consumers, distributors, and retailers have in us.”


About Trident Brands, Inc.


About Trident Brands, Inc. Trident Brands, Inc.(TDNT) is an emerging growth company focused on identifying and building growth brands in dynamic consumer segments. TDNT holds the exclusive global rights to Brain Armor® through a licensing agreement with DSM. TDNT also holds an exclusive license from Everlast Worldwide to market and sell products in the nutritional foods and supplements category under the Everlast brand.


For more information visit www.tridentbrands.com

 

SEPT 29, 2015
TRIDENT BRANDS JOINS AMAZON.COM VENDOR CENTRAL PROGRAM
BROOKFIELD, WI--(Marketwired - Sep 29, 2015) - Trident Brands, Inc. (OTCQB: TDNT), an emerging growth company focused on identifying and building growth brands in dynamic consumer segments, today announced the commencement of Everlast Nutrition's participation under Amazon.com's Vendor Central program.

read more...


Vendor Central is an invitation only designation that will present Everlast Nutrition products as sold and shipped by Amazon.com. It provides access to a range of promotions including Amazon Vine, Subscribe & Save, and analytics.


Trident Brands holds a 15-year exclusive North American license from Everlast Worldwide to market and sell products in the nutritional foods and supplements category under the Everlast® brand. Trident's licensing agreement enables it to introduce a portfolio of nutritional products in categories such as supplements and functional foods using this famous brand mark. Everlast is one of the brands owned by International Brand Management and Licensing (IBML), a worldwide leader in brand licensing.


About Everlast Worldwide


The preeminent brand in boxing since 1910, Everlast Worldwide is the world's leading manufacturer, marketer, and licensor of boxing, MMA, and fitness equipment. From legendary boxing champions Jack Dempsey and Sugar Ray Robinson to MMA Champions Randy Couture and Jon Jones, Everlast is the brand of choice for generations of world champion professional athletes. Built on a brand heritage of strength, dedication, individuality, and authenticity, Everlast is a necessary part of the lives of countless champions. Based in Manhattan, New York, Everlast's products are sold in more than 75 countries across 6 continents. Everlast Worldwide is a wholly owned subsidiary of International Brand Management and Licensing (IBML), a global company and manager of worldwide sporting goods and apparel brands. For more information, visit www.everlast.com.


About Trident Brands, Inc.


Trident Brands, Inc. is an emerging growth company focused on identifying and building growth brands in dynamic consumer segments. The company's management team has expertise in developing and commercializing consumer products in global companies and specialty markets. Trident is currently targeting growth opportunities in brand and consolidated licenses, consumer goods such as functional foods, supplements, and beverages, life science technologies that have applications in consumer products, and intellectual property and/or licenses in recognized brand platforms. Trident Brands holds a 15-year exclusive North American license from Everlast Worldwide to market and sell products in the nutritional foods and supplements category under the Everlast brand. Trident's licensing agreement enables it to introduce a portfolio of nutritional products in categories such as supplements and functional foods using this famous brand mark. Everlast is one of the brands owned by International Brand Management and Licensing (IBML), a worldwide leader in brand licensing.


Forward-Looking Statements


This press release contains "forward-looking statements" within the meaning of the "safe-harbor" provisions of the Private Securities Litigation Reform Act of 1995 that are not historical facts. These statements can be identified by the use of forward-looking terminology such as "believe," "expect," "may," "will," "should," "project," "plan," "seek," "intend," or "anticipate" or the negative thereof or comparable terminology, and include discussions of strategy, and statements about industry trends and the Company's future performance, operations, and products. Such statements involve known and unknown risks, uncertainties and other factors that could cause the Company's actual results to differ materially from the results expressed or implied by such statements. Such risks and uncertainties include, without limitation, market acceptance of the Company's forthcoming line of nutritional products; the Company's compliance with applicable Food and Drug Administration regulations; the Company's reliance on third-party contractors to mix and produce its products; the Company's ability to develop an effective marketing strategy; the Company's ability to control advertising and marketing costs; the Company's ability to develop and increase awareness of its forthcoming brands; the success of the Company's marketing focus to retail buyers; the Company's exposure to product liability claims and intellectual property claims from third parties; and the Company's reliance on the expected growth in demand for its products. For a discussion of these and other risks and uncertainties see "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the Company's public filings with the SEC. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, there can be no assurance that such expectations will prove to be correct. The Company has no obligation to update the forward-looking information contained in this press release.


CONTACT:


Trident Brands, Inc.
info@tridentbrands.com
www.TridentBrands.com

 

JUN 29, 2015
TRIDENT BRANDS APPOINTS DR. NEILANK K. JHA, MD, FRCS (C) AS SPECIAL ADVISOR TO ITS BRAIN ARMOR SUBSIDIARY
BROOKFIELD, WI--(Marketwired - Jun 29, 2015) - Trident Brands Incorporated (OTCQB: TDNT) today announced that it has appointed Dr. Neilank K. Jha as special advisor to its Brain Armor® subsidiary.

read more...


Dr. Jha is a board certified Neurosurgeon FRCS(C) and a fellowship trained Spine Surgeon. Dr. Jha is one of North America's foremost concussion experts, with published articles, papers and book chapters, as well as presenting various abstracts at scientific meetings in Canada and the United States. Dr. Jha is the Founder and Chairman of the KONKUSSION program. His vision is to revolutionize and redefine the management of concussions. www.konkussion.com


Michael Browne, Trident president, explains: "We are privileged to have Dr. Neilank K. Jha work with our team. He is deeply committed to supporting active lifestyles and sports participation while safeguarding health, particularly brain health. We will work with him to develop and research products that support this goal."


Brain Armor® is a plant-based DHA supplement designed specifically for the needs of athletes. Available for sale online at www.brain-armor.com, Brain Armor® delivers 1,050 mg of life'sDHA® per serving. DHA is incorporated into the membrane of every cell in the body and is especially concentrated in the gray matter of the brain, the retina of the eyes and heart tissue. DHA represents 97 percent of the omega-3s in the brain.


About Trident Brands, Inc.:


Trident Brands, Inc. is an emerging growth company focused on identifying and building growth brands in dynamic consumer segments. The company's management team has expertise in developing and commercializing consumer products in global companies and specialty markets. Trident is currently targeting growth opportunities in brand and consolidated licenses, consumer goods such as functional foods, supplements, and beverages, life science technologies that have applications in consumer products, and intellectual property and/or licenses in recognized brand platforms. Trident Brands holds a 15-year exclusive North American license from Everlast Worldwide to market and sell products in the nutritional foods and supplements category under the Everlast brand. Everlast is one of the brands owned by International Brand Management and Licensing (IBML), a worldwide leader in brand licensing.


CONTACT:


Michael Browne
Trident Brands, Incorporated
Michael Browne
1-262-789-6689
info@tridentbrands.com

 

JUN 2, 2015
TRIDENT BRANDS INTRODUCES EVERLAST FUEL PERFORMANCE DRINK MIX
BROOKFIELD, WI / Trident Brands, Inc. announced today the release of Everlast Fuel, a drink mix designed to provide the nutrients, energy and hydration required to support a workout from warmup to cool down in one single drink. Everlast Fuel is loaded with B vitamins for focus and energy, Electrolytes for rehydration and Branched Chain Amino Acids (BCAAs) for muscle recovery. It also contains resVida®, a patented, pure trans-resveratrol to fight free radicals and promote long-term health.

read more...


Sales of prepackaged ready-to-drink sports drinks have flattened, and research indicates that health and fitness-conscious people are now more interested in sports drinks with robust ingredients and well defined benefits. Fitness enthusiasts have also expressed frustration that sports drinks catering to specific workout phases are available everywhere, but no company offers a drink that replenishes the body throughout the entire workout.


Trident Brands President Michael Browne says Everlast Fuel addresses that market gap. “People today are much better informed about specific ingredients and the role they play in nutrition. They’ve moved on from sweet colored water and are looking for a drink that contributes to their overall health.” Browne mentioned that cost and clutter are other sources of irritation for people who work out regularly. “They don’t like buying drinks that cost a fortune but aren’t effective. And it’s a hassle carrying a bunch of bulky plastic bottles around,” Browne said. “Why do that when you can mix your own drink that costs less and delivers the results you want?”


Browne says Everlast Fuel is the end result of consultations with trainers and workout enthusiasts across the country. “Keeping it simple was a priority,” Browne explained. “Other companies position different beverages for pre-workout, endurance and recovery. Why? They make a lot more money convincing people to buy several different products. And that’s fine. But we think many people would rather buy one drink mix with 22 calories a serving that supports the entire workout.”


Trident Brands, Inc. markets a line of products under the Everlast Nutrition brand. (OTCQB: TDNT). Website: www.Everlastnutrition.com


About Trident Brands, Inc.:


Trident Brands, Inc. is an emerging growth company focused on identifying and building growth brands in dynamic consumer segments. The company's management team has expertise in developing and commercializing consumer products in global companies and specialty markets. Trident is currently targeting growth opportunities in brand and consolidated licenses, consumer goods such as functional foods, supplements, and beverages, life science technologies that have applications in consumer products, and intellectual property and/or licenses in recognized brand platforms. Trident Brands holds a 15-year license from Everlast Worldwide to market and sell products in the nutritional foods and supplements category under the Everlast brand. Trident's licensing agreement enables it to introduce a portfolio of nutritional products in categories such as supplements and functional foods using this famous brand mark. Everlast is one of the brands owned by International Brand Management and Licensing (IBML), a worldwide leader in brand licensing.


About Everlast Worldwide


The preeminent brand in boxing since 1910, Everlast is the world’s leading manufacturer, marketer and licensor of boxing, MMA and fitness equipment. From legendary champions Jack Dempsey and Sugar Ray Robinson to current superstars Jon Jones, Canelo Alvarez and Reggie Bush, Everlast is the brand of choice for generations of world champions and professional athletes. Built on a heritage of strength, dedication, individuality and authenticity, Everlast products are sold in more than 75 countries across six continents. Corporate headquarters are located in New York City. For more information, visit www.everlast.com.


About resVida® Trans-resveratrol:


resVida®, manufactured by DSM Nutritional Products, is a 99 percent pure form of trans-resveratrol, a powerful antioxidant polyphenol found in red wine that helps support cardiovascular health and overall healthy aging. resVida® is the leading trans-resveratrol dietary ingredient with self-affirmed GRAS (Generally Recognized As Safe) status by a nationally recognized, independent panel of experts.


DSM is a global science-based company active in health, nutrition, and performance materials.


CONTACT:


Michael Browne
Trident Brands, Incorporated
1-262-789-6689
info@tridentbrands.com

 

APR 27, 2015
TRIDENT BRANDS INTRODUCES EVERLAST VP VEGAN PROTEIN
BROOKFIELD, WI / ACCESSWIRE / April 27, 2015 / Trident Brands Incorporated (OTCQB: TDNT), announced today the release of Everlast VP, a vegan protein powder for health and fitness-conscious people who need more protein in their diet, but prefer to avoid animal-based amino acids. Everlast VP is a blend of yellow pea, rice and hemp proteins. It provides a GMO-free 22 grams of protein with 110 calories per serving.

read more...


More than 50 percent of 18-to-34-year-olds consume protein drinks, and sales of protein powder products are projected to exceed $4.5 billion in 2015. Research indicates consumer preference is shifting toward plant-based sources.


Trident Brands President, Michael Browne said, "Everlast VP addresses that market demand. Whey proteins have been around a long time. But there's now a clear trend towards plant protein because it's easier to digest than animal protein." Browne said, "A lot of people were ready to make the switch to vegan proteins, but held back because of what he called the 'Yuck Factor'."


"Everlast VP is a high quality protein blend, but it actually tastes good," Browne said. "It doesn't matter how good a product is if people don't like the taste. VP has a mild taste - something you would enjoy drinking every day." Browne continued, "Fitness trainers unanimously agree that protein, and plant protein in particular, should be a staple of personal fitness programs. Whether you're looking to lose weight, add some lean muscle mass or train for a sport, Everlast VP fits the bill. It's effective, priced right, and easy to use every day."


Trident Brands Incorporated markets a line of products under the Everlast Nutrition name. (OTCQB: TDNT). Website: www.Everlastnutrition.com.


About Trident Brands, Inc.:


Trident Brands, Inc. is an emerging growth company focused on identifying and building growth brands in dynamic consumer segments. The company's management team has expertise in developing and commercializing consumer products in global companies and specialty markets. Trident is currently targeting growth opportunities in brand and consolidated licenses, consumer goods such as functional foods, supplements, and beverages, life science technologies that have applications in consumer products, and intellectual property and/or licenses in recognized brand platforms. Trident Brands holds a 15-year license from Everlast Worldwide to market and sell products in the nutritional foods and supplements category under the Everlast brand. Trident's licensing agreement enables it to introduce a portfolio of nutritional products in categories such as supplements and functional foods using this famous brand mark. Everlast is one of the brands owned by International Brand Management and Licensing (IBML), a worldwide leader in brand licensing.


About Everlast Worldwide


The preeminent brand in boxing since 1910, Everlast is the world's leading manufacturer, marketer and licensor of boxing, MMA and fitness equipment. From legendary champions Jack Dempsey and Sugar Ray Robinson to current superstars Jon Jones, Canelo Alvarez and Reggie Bush, Everlast is the brand of choice for generations of world champion professional athletes. Built on a brand heritage of strength, dedication, individuality and authenticity, Everlast is a necessary part of the lives of countless champions. Based in Manhattan, Everlast's products are sold across more than 75 countries and 6 continents. For more information, visit www.everlast.com.


CONTACT:


Michael Browne
Trident Brands, Incorporated
1-262-789-6689
info@tridentbrands.com

 

MAR 24, 2015
TRIDENT BRANDS INCORPORATED ACQUIRES BRAIN ARMOR LICENSE
BROOKFIELD, WI / ACCESSWIRE / March 24, 2015 / Trident Brands Incorporated (Trident) (TDNT) today announced that it has acquired, through a licensing agreement with DSM, the exclusive global rights to Brain Armor(R) , a plant-based DHA supplement designed specifically for the needs of athletes. Available for sale online at www.brain-armor.com, Brain Armor(R) delivers 1,050 mg of life's DHA(R) per serving and helps ensure the athlete has a sufficient level of this important omega-3 fatty acid to support brain and cardiovascular health.

read more...


DHA is incorporated into the membrane of every cell in the body and is especially concentrated in the gray matter of the brain, the retina of the eyes and heart tissue. DHA represents 97 percent of the omega-3s in the brain.


Michael Browne, Trident president, explains: "There is a growing consensus among sports and health experts that many high-energy sports activities involve risk to the brain. There are a number of studies exploring how the intake of omega-3's supports healthy brain function. The Brain Armor brand can play a role in this important area of wellness ranging from serious athletes to the average person. We aim to fully develop this unique brand through a broad range of research supported initiatives, marketing and publicity efforts, along with new product formats that make it easy for consumers to incorporate Brain Armor into an active lifestyle."


"DSM is pleased to work with Trident to further develop Brain Armor into a powerful nutrition brand," said Will Black, vice president of marketing at DSM Nutritional Products. "Brain Armor is part of our company legacy of innovation; its point of difference - life'sDHA - gives it a unique and compelling consumer benefit. We look forward to seeing it reach its full potential."


DSM - Bright Science. Brighter Living.(TM):


Royal DSM is a global science-based company active in health, nutrition and materials. By connecting its unique competences in Life Sciences and Materials Sciences DSM is driving economic prosperity, environmental progress and social advances to create sustainable value for all stakeholders simultaneously. DSM delivers innovative solutions that nourish, protect and improve performance in global markets such as food and dietary supplements, personal care, feed, medical devices, automotive, paints, electrical and electronics, life protection, alternative energy and bio-based materials. DSM and its associated companies deliver annual net sales of about €10 billion with approximately 25,000 employees. The company is listed on Euronext Amsterdam. More information can be found at www.dsm.com.


About Trident Brands, Inc.:


Trident Brands, Inc. is an emerging growth company focused on identifying and building growth brands in dynamic consumer segments. The company's management team has expertise in developing and commercializing consumer products in global companies and specialty markets. Trident is currently targeting growth opportunities in brand and consolidated licenses, consumer goods such as functional foods, supplements, beverages, life science technologies that have applications in consumer products, and intellectual property and/or licenses in recognized brand platforms. Trident Brands holds a 15-year exclusive North American license from Everlast Worldwide to market and sell products in the nutritional foods and supplements category under the Everlast brand. Everlast is one of the brands owned by International Brand Management and Licensing (IBML), a worldwide leader in brand licensing.


CONTACT:


Trident Brands, Inc.
1-888-593-0181
info@tridentbrands.com

 

OCT 29, 2014
TRIDENT BRANDS INCORPORATED:
BREAKTHROUGH NEW PRODUCT IN WEIGHT MANAGEMENT

BROOKFIELD, WI / ACCESSWIRE / October 29, 2014 / Trident Brands Incorporated (TDNT), through its wholly owned subsidiary, Everlast Nutrition, today announced the introduction of a breakthrough weight management system designed specifically for women - Everlast Lean.

read more...

Everlast Lean is a 2-step system for daily use. Step 1 is an easy-to-drink breakfast beverage powder mix. It features Fabuless(R), a patented, natural plant oil blend that curbs appetite so effectively that scientific trial subjects reduced caloric intake up to 30%. Step 2 is a metabolism boost tablet featuring the patented ingredient Teavigo(R), a natural green tea extract scientifically proven to support the body's metabolism. It includes a full vitamin and mineral blend designed for women.


Michael Browne, ESN president, explains what inspired the new product, "One word describes weight loss products: 'confusing'. This situation only benefits those who want to make money selling short cut products or diet books. Current science suggests that there's one sure way to control weight - cut net calories. Eat less, burn more, keep it up over time. Everlast Lean provides consumers with a simple, scientifically proven solution to their weight management goals."


A recent high profile study has compared many different weight loss diet programs and concluded that net caloric reduction drives weight loss - the numerous and various diet programs, popular with some consumers, make little difference. (Study reference below)


Michael Browne concludes, "We went to some of the world's best nutrition experts to design Everlast Lean, something that would be easy to commit to every single day: Everlast Lean is easy to drink; won't make you feel like you're starving yourself; is supported by science, and uses quality American made ingredients only."


Website: www.Everlastnutrition.com


About Trident Brands, Inc.
Trident Brands, Inc. is an emerging growth company focused on identifying and building growth brands in dynamic consumer segments. The company's management team has expertise in developing and commercializing consumer products in global companies and specialty markets. Trident is currently targeting growth opportunities in brand and consolidated licenses, consumer goods such as functional foods, supplements, and beverages, life science technologies that have applications in consumer products, and intellectual property and/or licenses in recognized brand platforms. Trident Brands holds a 15-year license from Everlast Worldwide to market and sell products in the nutritional foods and supplements category under the Everlast brand. Trident's licensing agreement enables it to introduce a portfolio of nutritional products in categories such as supplements and functional foods using this famous brand mark. Everlast is one of the brands owned by International Brand Management and Licensing (IBML), a worldwide leader in brand licensing.


About Everlast Worldwide
The preeminent brand in boxing since 1910, Everlast is the world's leading manufacturer, marketer and licensor of boxing, MMA and fitness equipment. From legendary champions Jack Dempsey and Sugar Ray Robinson to current superstars Jon Jones, Canelo Alvarez and Reggie Bush, Everlast is the brand of choice for generations of world champion professional athletes. Built on a brand heritage of strength, dedication, individuality and authenticity, Everlast is a necessary part of the lives of countless champions. Based in Manhattan, Everlast's products are sold across more than 75 countries and 6 continents. For more information, visit www.everlast.com.


About Weight Loss Science:
Here is a link to a study, published in the New England Journal of Medicine, assessing different weight loss diets:


http://www.nejm.org/doi/full/10.1056/NEJMoa0804748


http://www.turner-white.com/pdf/jcom_nov09_diet.pdf


This is the concluding sentence of the commentary (second link)


"Adherence to caloric reduction by itself, rather than diet characteristics, appears to be the most important issue."


About Fabuless® and Teavigo®
Fabuless® is a patented emulsion made from two naturally occurring dietary lipids - palm and oat oils. To date, there have been nine (9) published clinical studies on Fabuless. Demonstrated results were 12.5% - 30% reduction in energy intake.


Teavigo® is the world's purest green tea extract. It was developed for its potency and purity, with a minimum of 94% EGCg to maximize healthful benefits, and minimize impurities. Other green tea extracts have a much lower concentration of EGCg. Substantial documentation is available confirming the safety and efficacy of Teavigo. Teavigo is caffeine-free, and also free of any herbicide or pesticide residue.


Both ingredients are products of DSM, a global science-based company active in health, nutrition, and performance materials.


Contact:

Trident Brands, Incorporated
1-262-789-6689
info@tridentbrands.com


SOURCE: Trident Brands, Incorporated

 

SEP 9, 2014
TRIDENT BRANDS APPOINTS BRAND DIRECTOR
BROOKFIELD, WI / ACCESSWIRE / September 9, 2014 / Trident Brands, Inc. (TDNT), an emerging growth company focused on identifying and building growth brands in dynamic consumer segments, announces the appointment of Mark Cluett to its team.

read more...


Mark Cluett is a senior brand-marketing specialist with expertise in consumer goods marketing and communication. Mark is currently a principal with e5, a boutique communications agency based in Toronto. Previously, he served as a VP and Business Director with Ogilvy & Mather based out of New York City where he led the development of marketing communications for some of the world's largest consumer brand companies. As Brand Director for Trident Brands, Mark will be developing an in-house platform for the packaging, marketing, and commercialization of the company's forthcoming suite of nutritional products.


"We are pleased to add Mark Cluett to our roster of management professionals," said Michael Browne, president and CEO of Trident Brands. "Mark's broad industry knowledge and expertise will add depth in the key areas of product branding and marketing as we enter the crucial launch-phase of our first set of Everlast-branded nutritional products."


Trident Brands holds a 15-year license from Everlast Worldwide to market and sell products in the nutritional foods and supplements category under the Everlast brand. Trident's licensing agreement enables it to introduce a portfolio of nutritional products in categories such as supplements and functional foods using this famous brand mark. Everlast is one of the brands owned by International Brand Management and Licensing (IBML), a worldwide leader in brand licensing.


About Everlast Worldwide
The preeminent brand in boxing since 1910, Everlast Worldwide is the world's leading manufacturer, marketer, and licensor of boxing, MMA, and fitness equipment. From legendary boxing champions Jack Dempsey and Sugar Ray Robinson to MMA Champions Randy Couture and Jon Jones, Everlast is the brand of choice for generations of world champion professional athletes. Built on a brand heritage of strength, dedication, individuality, and authenticity, Everlast is a necessary part of the lives of countless champions. Based in Manhattan, New York, Everlast's products are sold in more than 75 countries across 6 continents. Everlast Worldwide is a wholly-owned subsidiary of International Brand Management and Licensing (IBML), a global company and manager of worldwide sporting goods and apparel brands. For more information, visit www.everlast.com.


About Trident Brands, Inc.
Trident Brands, Inc. is an emerging growth company focused on identifying and building growth brands in dynamic consumer segments. The company's management team has expertise in developing and commercializing consumer products in global companies and specialty markets. Trident is currently targeting growth opportunities in brand and consolidated licenses, consumer goods such as functional foods, supplements, and beverages, life science technologies that have applications in consumer products, and intellectual property and/or licenses in recognized brand platforms. Trident Brands holds a 15-year license from Everlast Worldwide to market and sell products in the nutritional foods and supplements category under the Everlast brand. Trident's licensing agreement enables it to introduce a portfolio of nutritional products in categories such as supplements and functional foods using this famous brand mark. Everlast is one of the brands owned by International Brand Management and Licensing (IBML), a worldwide leader in brand licensing.


Forward-Looking Statements
This press release contains "forward-looking statements" within the meaning of the "safe-harbor" provisions of the Private Securities Litigation Reform Act of 1995 that are not historical facts. These statements can be identified by the use of forward-looking terminology such as "believe," "expect," "may," "will," "should," "project," "plan," "seek," "intend," or "anticipate" or the negative thereof or comparable terminology, and include discussions of strategy, and statements about industry trends and the Company's future performance, operations, and products. Such statements involve known and unknown risks, uncertainties and other factors that could cause the Company's actual results to differ materially from the results expressed or implied by such statements. Such risks and uncertainties include, without limitation, market acceptance of the Company's forthcoming line of nutritional products; the Company's compliance with applicable Food and Drug Administration regulations; the Company's reliance on third-party contractors to mix and produce its products; the Company's ability to develop an effective marketing strategy; the Company's ability to control advertising and marketing costs; the Company's ability to develop and increase awareness of its forthcoming brands; the success of the Company's marketing focus to retail buyers; the Company's exposure to product liability claims and intellectual property claims from third parties; and the Company's reliance on the expected growth in demand for its products. For a discussion of these and other risks and uncertainties see "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the Company's public filings with the SEC. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, there can be no assurance that such expectations will prove to be correct. The Company has no obligation to update the forward-looking information contained in this press release.


Website:
www.TridentBrands.com


Contact:
Trident Brands, Inc.
1-888-593-0181
info@tridentbrands.com

AUG 26, 2014
TRIDENT BRANDS ANNOUNCES E-COMMERCE AGENCY AGREEMENT WITH ACUMIUM
BROOKFIELD, WI / ACCESSWIRE / August 26, 2014 / Trident Brands, Inc. (TDNT), an emerging growth company focused on identifying and building brands in dynamic consumer segments, today announced an agreement with Acumium LLC to provide e-commerce and digital marketing services to Trident Brands in their launch of weight management and supplement products under the Everlast Sports Nutrition brand. Acumium LLC, based in Madison, WI, is a leading e-business consulting and development firm.

read more...


"Working with an experienced e-business company like Acumium will allow us to leverage our information and communication technologies to create a powerful and efficient e-commerce platform for our products," commented Michael Browne, president and CEO of Trident Brands. "Acumium's well-designed suite of services will enable us to market our products online with enhanced site performance, security, and consumer targeting. This is an exciting development for our business and we look forward to working closely with the Acumium team."


Trident Brands holds a 15-year exclusive North American license from Everlast Worldwide to market and sell products in the nutritional foods and supplements category under the Everlast brand. Trident's licensing agreement enables it to introduce a portfolio of nutritional products in categories such as supplements and functional foods using this famous brand mark. Everlast is one of the brands owned by International Brand Management and Licensing (IBML), a worldwide leader in brand licensing.


About Acumium
Founded in 2001 and based in Madison, Wisconsin, Acumium provides online retailers and enterprise-level companies with strategic e-business marketing and consulting services including end-to-end software development and support. Acumium offers its customers the GravityMarket[TM] web-based platform designed for the effective deployment and management of e-commerce activities. To learn more about Acumium, please visit http://www.acumium.com.


About Everlast Worldwide
The preeminent brand in boxing since 1910, Everlast Worldwide is the world's leading manufacturer, marketer, and licensor of boxing, MMA, and fitness equipment. From legendary boxing champions Jack Dempsey and Sugar Ray Robinson to MMA Champions Randy Couture and Jon Jones, Everlast is the brand of choice for generations of world champion professional athletes. Built on a brand heritage of strength, dedication, individuality, and authenticity, Everlast is a necessary part of the lives of countless champions. Based in Manhattan, New York, Everlast's products are sold in more than 75 countries across 6 continents. Everlast Worldwide is a wholly-owned subsidiary of International Brand Management and Licensing (IBML), a global company and manager of worldwide sporting goods and apparel brands. For more information, visit http://www.everlast.com.


About Trident Brands, Inc.
Trident Brands, Inc. is an emerging growth company focused on identifying and building growth brands in dynamic consumer segments. The company's management team has expertise in developing and commercializing consumer products in global companies and specialty markets. Trident is currently targeting growth opportunities in brand and consolidated licenses, consumer goods such as functional foods, supplements, and beverages, life science technologies that have applications in consumer products, and intellectual property and/or licenses in recognized brand platforms. Trident Brands holds a 15-year exclusive North American license from Everlast Worldwide to market and sell products in the nutritional foods and supplements category under the Everlast brand. Trident's licensing agreement enables it to introduce a portfolio of nutritional products in categories such as supplements and functional foods using this famous brand mark. Everlast is one of the brands owned by International Brand Management and Licensing (IBML), a worldwide leader in brand licensing.


Forward-Looking Statements
This press release contains "forward-looking statements" within the meaning of the "safe-harbor" provisions of the Private Securities Litigation Reform Act of 1995 that are not historical facts. These statements can be identified by the use of forward-looking terminology such as "believe," "expect," "may," "will," "should," "project," "plan," "seek," "intend," or "anticipate" or the negative thereof or comparable terminology, and include discussions of strategy, and statements about industry trends and the Company's future performance, operations, and products. Such statements involve known and unknown risks, uncertainties and other factors that could cause the Company's actual results to differ materially from the results expressed or implied by such statements. Such risks and uncertainties include, without limitation, market acceptance of the Company's forthcoming line of nutritional products; the Company's compliance with applicable Food and Drug Administration regulations; the Company's reliance on third-party contractors to mix and produce its products; the Company's ability to develop an effective marketing strategy; the Company's ability to control advertising and marketing costs; the Company's ability to develop and increase awareness of its forthcoming brands; the success of the Company's marketing focus to retail buyers; the Company's exposure to product liability claims and intellectual property claims from third parties; and the Company's reliance on the expected growth in demand for its products. For a discussion of these and other risks and uncertainties see "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the Company's public filings with the SEC. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, there can be no assurance that such expectations will prove to be correct. The Company has no obligation to update the forward-looking information contained in this press release.


Website:
www.TridentBrands.com


Contact:
Trident Brands, Inc.
1-888-593-0181
info@tridentbrands.com

AUG 12, 2014
TRIDENT BRANDS ANNOUNCES BARIATRIX NUTRITION PRODUCT MANUFACTURING SUPPORT
BROOKFIELD, WI / ACCESSWIRE / August 12, 2014 / Trident Brands, Inc. (TDNT), an emerging growth company focused on identifying and building growth brands in dynamic consumer segments, today announced product manufacturing/co-packing support from Bariatrix Nutrition to launch weight management and supplement products under the Everlast Nutrition brand. Bariatrix is a global leader in the research, development and distribution of nutrition and weight management food products.

read more...


"Working with a high-caliber food and supplement manufacturer like Bariatrix sets us up for market success. Bariatrix brings a breadth of manufacturing capability and a firm commitment to consumer quality. It's an exciting development for our business," commented Michael Browne, president and CEO of Trident Brands.


"Bariatrix is extremely pleased that it has been given the chance to work with Trident Brands, Inc. Trident Brands has given our R&D team a remarkable opportunity to work with patented ingredients that will give a clear edge in the competitive weight management and wellness market. We look forward to implementing these ingredients into very practical, yet very unique, food and dietary supplement designs that will enhance consumer enjoyment by providing outstanding taste and ease of use while maintaining at all times our strict adherence to quality and shelf stability," added Gene Lyman, general manager of Bariatrix USA.


Trident Brands holds a 15-year exclusive North American license from Everlast Worldwide to market and sell products in the nutritional foods and supplements category under the Everlast brand. Trident's licensing agreement enables it to introduce a portfolio of nutritional products in categories such as supplements and functional foods using this famous brand mark. Everlast is one of the brands owned by International Brand Management and Licensing (IBML), a worldwide leader in brand licensing.


About Bariatrix Nutrition
About Bariatrix Nutrition Bariatrix Nutrition has been the leader in the field of protein rich food and supplements for medically supervised weight loss programs since 1978. Their products are all based on sound food science and have been developed by a cross-disciplinary team of biochemists, food engineers and scientists – all dedicated to creating great tasting functional food. More information can be found at www.bariatrix.com.


About Everlast Worldwide
The preeminent brand in boxing since 1910, Everlast Worldwide is the world's leading manufacturer, marketer, and licensor of boxing, MMA, and fitness equipment. From legendary boxing champions Jack Dempsey and Sugar Ray Robinson to MMA Champions Randy Couture and Jon Jones, Everlast is the brand of choice for generations of world champion professional athletes. Built on a brand heritage of strength, dedication, individuality, and authenticity, Everlast is a necessary part of the lives of countless champions. Based in Manhattan, New York, Everlast's products are sold in more than 75 countries across 6 continents. Everlast Worldwide is a wholly-owned subsidiary of International Brand Management and Licensing (IBML), a global company and manager of worldwide sporting goods and apparel brands. For more information, visit www.everlast.com.


About Trident Brands, Inc.
Trident Brands, Inc. is an emerging growth company focused on identifying and building growth brands in dynamic consumer segments. The company's management team has expertise in developing and commercializing consumer products in global companies and specialty markets. Trident is currently targeting growth opportunities in brand and consolidated licenses, consumer goods such as functional foods, supplements, and beverages, life science technologies that have applications in consumer products, and intellectual property and/or licenses in recognized brand platforms. Trident Brands holds a 15-year exclusive North American license from Everlast Worldwide to market and sell products in the nutritional foods and supplements category under the Everlast brand. Trident's licensing agreement enables it to introduce a portfolio of nutritional products in categories such as supplements and functional foods using this famous brand mark. Everlast is one of the brands owned by International Brand Management and Licensing (IBML), a worldwide leader in brand licensing.


Forward-Looking Statements
This press release contains "forward-looking statements" within the meaning of the "safe-harbor" provisions of the Private Securities Litigation Reform Act of 1995 that are not historical facts. These statements can be identified by the use of forward-looking terminology such as "believe," "expect," "may," "will," "should," "project," "plan," "seek," "intend," or "anticipate" or the negative thereof or comparable terminology, and include discussions of strategy, and statements about industry trends and the Company's future performance, operations, and products. Such statements involve known and unknown risks, uncertainties and other factors that could cause the Company's actual results to differ materially from the results expressed or implied by such statements. Such risks and uncertainties include, without limitation, market acceptance of the Company's forthcoming line of nutritional products; the Company's compliance with applicable Food and Drug Administration regulations; the Company's reliance on third-party contractors to mix and produce its products; the Company's ability to develop an effective marketing strategy; the Company's ability to control advertising and marketing costs; the Company's ability to develop and increase awareness of its forthcoming brands; the success of the Company's marketing focus to retail buyers; the Company's exposure to product liability claims and intellectual property claims from third parties; and the Company's reliance on the expected growth in demand for its products. For a discussion of these and other risks and uncertainties see "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the Company's public filings with the SEC. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, there can be no assurance that such expectations will prove to be correct. The Company has no obligation to update the forward-looking information contained in this press release.


Website:
www.TridentBrands.com


Contact:
Trident Brands, Inc.
1-888-593-0181
info@tridentbrands.com

AUG 1, 2014
TRIDENT BRANDS ANNOUNCES PRODUCT DEVELOPMENT SUPPORT FROM DSM
BROOKFIELD, WI, United States / ACCESSWIRE / Aug 01, 2014 / Trident Brands, Inc. (TDNT), an emerging growth company focused on identifying and building growth brands in dynamic consumer segments, today announced that it is working with DSM for product design and supply of its line of Everlast® nutrition supplements, targeted towards health conscious women and men aspiring to reach their fitness and health goals.

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Trident’s new line of Everlast® brand supplements is being developed with the support of DSM’s Fortitech Premix team. DSM, a leader in global science-backed health and nutrition solutions, offers a broad portfolio of innovative high-quality nutrients and customized premixes, addressing today’s key consumer health concerns.


“We are ecstatic to be working with DSM, whose broad industry expertise is a perfect complement to our nutritional product development goals. This amalgamation of talent will drive the future success of our unique and exclusive set of nutritional products that we will soon launch under the globally recognized Everlast® brand,” commented Michael Browne, president and CEO of Trident Brands.


“DSM is very excited to work with Trident on the development of this unique portfolio of supplements”, said Will Black, Vice President of Marketing at DSM Nutritional Products. “Our proprietary, science based nutritional ingredients as well as our advanced sports performance formulation capabilities are well aligned with the strength of the Everlast® brand”


Trident Brands holds a 15-year exclusive North American license from Everlast Worldwide to market and sell products in the nutritional foods and supplements category under the Everlast® brand. Trident's licensing agreement enables it to introduce a portfolio of nutritional products in categories such as supplements and functional foods using this famous brand mark. Everlast® is one of the brands owned by International Brand Management and Licensing (IBML), a worldwide leader in brand licensing.


About DSM
DSM is a global science-based company active in health, nutrition, and performance materials. By connecting its unique competences in Life Sciences and Materials Sciences, DSM is driving economic prosperity, environmental progress, and social advances to create sustainable value for all stakeholders simultaneously. DSM delivers innovative solutions that nourish, protect, and improve performance in global markets such as food and dietary supplements, personal care, medical devices, life protection, alternative energy, and bio-based materials. DSM’s 24,500 employees deliver annual net sales of around €10 billion. The company is listed on the NYSE Euronextexchange. More information can be found at www.dsm.com.


About Everlast Worldwide
The preeminent brand in boxing since 1910, Everlast Worldwide is the world's leading manufacturer, marketer, and licensor of boxing, MMA, and fitness equipment. From legendary boxing champions Jack Dempsey and Sugar Ray Robinson to MMA Champions Randy Couture and Jon Jones, Everlast is the brand of choice for generations of world champion professional athletes. Built on a brand heritage of strength, dedication, individuality, and authenticity, Everlast is a necessary part of the lives of countless champions. Based in Manhattan, New York, Everlast's products are sold in more than 75 countries across 6 continents. Everlast Worldwide is a wholly-owned subsidiary of International Brand Management Limited (IBML), a global company and manager of worldwide sporting goods and apparel brands. For more information, visit www.everlast.com.


About Trident Brands, Inc.
Trident Brands, Inc. is an emerging growth company focused on identifying and building growth brands in dynamic consumer segments. The company's management team has expertise in developing and commercializing consumer products in global companies and specialty markets. Trident is currently targeting growth opportunities in brand and consolidated licenses, consumer goods such as functional foods, supplements, and beverages, life science technologies that have applications in consumer products, and intellectual property and/or licenses in recognized brand platforms. Trident Brands holds a 15-year license from Everlast Worldwide to market and sell products in the nutritional foods and supplements category under the Everlast brand. Trident's licensing agreement enables it to introduce a portfolio of nutritional products in categories such as supplements and functional foods using this famous brand mark. Everlast is one of the brands owned by International Brand Management Limited (IBML), a worldwide leader in brand licensing.


Forward-Looking Statements
This press release contains "forward-looking statements" within the meaning of the "safe-harbor" provisions of the Private Securities Litigation Reform Act of 1995 that are not historical facts. These statements can be identified by the use of forward-looking terminology such as "believe," "expect," "may," "will," "should," "project," "plan," "seek," "intend," or "anticipate" or the negative thereof or comparable terminology, and include discussions of strategy, and statements about industry trends and the Company's future performance, operations, and products. Such statements involve known and unknown risks, uncertainties and other factors that could cause the Company's actual results to differ materially from the results expressed or implied by such statements. Such risks and uncertainties include, without limitation, market acceptance of the Company's forthcoming line of nutritional products; the Company's compliance with applicable Food and Drug Administration regulations; the Company's reliance on third-party contractors to mix and produce its products; the Company's ability to develop an effective marketing strategy; the Company's ability to control advertising and marketing costs; the Company's ability to develop and increase awareness of its forthcoming brands; the success of the Company's marketing focus to retail buyers; the Company's exposure to product liability claims and intellectual property claims from third parties; and the Company's reliance on the expected growth in demand for its products. For a discussion of these and other risks and uncertainties see "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the Company's public filings with the SEC. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, there can be no assurance that such expectations will prove to be correct. The Company has no obligation to update the forward-looking information contained in this press release.


Website:
www.TridentBrands.com


Contact:
Trident Brands, Inc.
1-888-593-0181
info@tridentbrands.com

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